Authorities in China have banned commercial advertisement during TV dramas. The aim is to discourage blatant commercialization of society and to make TV shows conform to 'public aspirations'.
http://www.bbc.co.uk/news/world-asia-china-15933297
Pakistan is also increasingly becoming a very consumption oriented commercialized society. Our media the is primary contributor to this trend with insane amount of advertising. Such advertising is not only having a negative impact on household budgets but also creating an atmosphere where consumption is given preference over saving. The social consequences, especially for less well-off segments of society have been devastating.
So perhaps Pakistan can do well by following Chinese example in this regard.
